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The Future of Food

Brief + Response

Upfield are one of the world’s largest plant food businesses. Their products are made completely from natural ingredients.

Consumers around the world know their iconic brands including Flora, Pro-Activ and Rama. Our Future of Food documentary demonstrated what drives Upfield’s employees whilst showcasing the quality of their products.

Filmed in The Netherlands with extensive preparation work with the Upfield team, we created a film that was relaxed in a tone and feel and presented by Richard Leidekker, Global Lead Chef for Upfield. His warmth and personality enabled us to get the best out of contributors from the business who were keen to share why they believe they’re at the forefront of the future of food. This is the short trailer.