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Steve Madden

Brief + Response

If you think of New York fashion you think of Steve Madden. Founded in 1990 the company has grown exponentially since its founder began selling shoes from the boot of his car.

Now, with yearly revenue’s approaching $2 billion, Steve Madden is cemented as one of the biggest players in world fashion.

Partnering with Ometria and Steve Madden, we were asked to create film which was a homage to the entrepreneurial and pioneering spirit of both companies; showing how their new partnership is enabling both of their businesses to flourish.

Filmed in New York City this film has attitude and playfulness.

We were asked to produce two 30 second online promotional films and a 3 minute extended edit. You can see that extended edit here.