CLIENT
Penguin Random House
DEFINITION
HD
DIRECTOR
Luke Graham
DURATION
4 mins

BRIEF

Right Thing Films were commissioned by Penguin Books to creatively lead, write and produce a promotional film to support the release of Afua Hirch’s book ‘Brit(ish)’, as well as creating shareable, online clips for social media.


RTF Response

We spent time working closely with Penguin and Afua Hirsch to write a script which encapsulated the heart of the book and was both engaging and informative. Production took place across three locations in one day, shooting at Wimbledon Windmill, Wimbledon Village and in Brixton.

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RESULTS

The final film was premiered at the launch party of the book and was also shared on Penguin Random House social media channels which reached 1.5 million viewers. The film was also shared with broadcast partners and showcased in book stores across the UK.

“I think this is one of the best video pieces we’ve ever had produced! It’s exceptionally good, not just the quality of the filming and how good it looks, but because the film takes the viewer to the heart of the book within minutes, and engages them in the conversation. Bravo!”
Faye Brewster
Deputy Managing Director, Vintage, Penguin Random House
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